1) Native Apps Are Faster
2) Native Apps Have a Better User Experience
It gives quick access to the content of the website on mobile. It gives a better user experience on platforms like android and iOS.
3) New Branding Experience
Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. Also with the expansion of mobile usage, having a native m-commerce application have become a prestigious symbol for the customers.
4) Ease of Marketing Push Notifications
Mobile is arguably the closest you can get to the consumer. There is no other device that is personal and provides great opportunities for the brands. For the marketers seeking to understand the customers be – and leverage – a consumer’s path to purchase, mobile devices have the potential to be a tremendous enabler. Because, everybody has their own phone and it is with them all of the time during a day. Native mcommerce apps give you the chance to send push notification at the right time to your customers.
5) Native App Increases Conversion Rate
Compared to mobile web, people view four times the products on average in a native app and convert to purchase at a rate 23% higher than mobile web. If you want to convert more customers on mobile channels, native mobile app is a kind of must – have for your business.