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8 Must Have Mobile UX Features For Your Ecommerce Mobile App

If you’ve read our blogs, you already know how important it is for you to have an ecommerce mobile app.

But while you might know why you need an app, what you might not know is how to make one. And even if you’ve got the basics down, how do you make your app stand out from the rest?

It’s true, the market for ecommerce apps is saturated. But here are eight things you can do to set yourself apart from the competition and make an app that will make your consumers take notice.

1.Simplicity with your ecommerce mobile app

Simplicity is one of the most important things you can have in an app.

Most advice lists boil down to this single piece of advice. Your app needs to be easy to use. This means an easy sign-up process, clean navigation, and simple check out.

People use apps because they want something that’s optimized for their phones. And they want this because they want it to be easy and simple for them to use it.

If your app is too difficult, chances are good that it will be deleted off of your consumer’s phone, no matter how loyal of a customer they are.

2.Notifications

Letting your users know when they’ve left something abandoned in their cart, or when you get something in stock that you think they’d like, can be a great way to drive up engagement.

Sometimes, people will simply forget that they have your app on their phone. A simple notification when something comes up will plant the seed in their head to check out what you have available.

Some other things that might make good notifications include special sales or things of that nature.

However, some people are put off by aggressive notifications. Get around this by asking them if they want notifications when they first sign up for the app and allow them to turn them off from their settings at any time.

This will keep all of your users happy.

Man holding smartphone with choose shirt on ecommerce website

Man holding smartphone with choose shirt on ecommerce website

3.Customization

In many ways, an app is not all that much different than a mobile site. You’re going to have to make things special to convince someone to download one.

One way to do this is through customization. Let users set certain features like text size, color, display, and similar options. This sort of functionality won’t be available on a website, so it will make the app more appealing.

It will also help when it comes to personalizing the experience for your user. A customized app will make it special and specific to them.

4.Exclusive Offers/Discounts

This is another special feature you can offer your app users to motivate them to use it.

Offering discounts and specials that you don’t offer anywhere else ensures that people will download your app to receive those offers. Some even use gamification — turning the deals into a prize to be one.

These deals are very special because they make the user feel engaged as if they’re working towards getting the deal.

If they put forth the “effort” to get it, they will be much more likely to buy it.

5.Countdowns

This goes along with the exclusive offers idea.

Apps are not like stores. People can access them from any time, anywhere — and many people do. So the laws of discounts do not apply in the same way.

You can make an offer feel more exclusive or special by having it last only an hour, and using a little clock on the app to count down. This is an incredibly effective way to make the user more likely to buy the product.

Offer these regularly, and tell your users of them through notifications, in order to make the most out this special feature.

6.Product Information

This seems like obvious advice, but there are a lot of things that you can add that aren’t your typical product information pieces.

In addition to including things like the name and price, you can include different colors (with pictures of each one), and even how much is left in stock of each product.

When the stock is particularly low, you can even let users know on the home page. This may encourage them to get the product while they still can.

7.Analytics

Your app should be serving a dual purpose.

Of course, its main focus should be reaching customers. But if you use it right, it can be doing far more than that.

Analytics can help you track your market. You can figure out where they are, and what they’re spending money on. You can figure out how effective your campaigns and deals are.

With this information so easily accessible to you, it’s easy to adjust your marketing technique to suit your audience. This will only increase performance, and help drive sales in a positive direction.

8.Instant Gratification

This is, possibly, one of the most important things your ecommerce mobile app can have.

Studies show that, as ecommerce apps are becoming more like social media apps in design, people are treating them more like social apps. This means that they are less engaged, and paying less attention.

What this means for you is that you only have about 60 seconds to make an impression on your user.

Your app must be optimized for the fastest response rate possible. The longer your user has to scroll to get to the thing that they want to buy, the less likely it is that they will actually buy it.

Use analytics to put the types of things they’re most likely to buy at the very top of their app.

Want help?

Creating an app is no easy feat.

We’ve given you the starting materials with this blog, but we can also help you take things to the next level. t-appz can design the perfect mobile app for your company.

We offer plenty of design options for all budgets. Our apps will let you reach your customers, and analyze the data you get from them.

Getting started with is us easy. Contact us today to start reaching your audience in the way they want to be reached.

1 Comment

  1. Emily

    Hey there,

    Great article! I really enjoyed your post. Ecommerce mobile apps must be perfect to actually get users to convert, so I think the 8 UX tips you mentioned are spot on. I especially liked your point about using analytics.

    It’s important to use a variety of analytics to make sure your app is preforming well. I’d like to mention the distinction between traditional analytics tools such as GA, Flurry, Mixpanel versus qualitative analytics such as Appsee. The traditional analytics are very important to use to gather the general numerical data, but when you’re trying to make sure your UX is doing well this is when qualitative analytics is most useful. You can use touch heatmaps and user session recordings to see how users are actually interacting with your app. This way you can make sure that users are converting and there are no UX issues anywhere in your app.

    Thanks,
    Emily

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