So, the mobile revolution in technology isn’t over. And that means that if you aren’t in the mobile game, you’re one revolution behind the rest of the world.
And, while you may already have your website optimized for mobile devices, you may not have considered getting a mobile app made for your company.
Besides, you might say, when people use our website, it’s almost like using an app.
And you might be right. But there are functionalities that you’re probably missing out on offering your customers. And we’d like to show you exactly what you have to gain by adopting a mobile commerce app for your business.
1. Mobile Commerce Apps Eliminate Steps
Think of the mobile apps you use the most (besides your game apps, those don’t count). If you have a choice between using the app or using the company website, which do you choose?
You probably choose the app, right? Have you ever asked yourself why this is?
Both are accessible and probably have the exact same features. So, why take up valuable space on your phone that could be used for more pictures or awesome games or your music library?
Because convenience is a commodity.
Instead of having to open up a browser, click through a list of bookmarks, possibly have to sign in to your account, and finally get to search for what you want.
Amazon.com comes to mind. Both their website and their app feature very similar functionality. But the app is fast and easy to access. All those steps we just mentioned, gone.
People are shopping on the fly, or doing their banking on the fly. They don’t want to have to waste their time with antiquated methods of accessing information.
So, a mobile commerce app will cater to most people who use smartphones.
3. Once Consumers Are inside…
If you’re not familiar with the term, bounce rate is the number of times users leave your site without doing more.
It’s hard to find information on “bounce rates” for apps. But the definition would surely have to change.
Most users don’t download an app they don’t intend to use. They might download an app, open it once, and then decide it’s rubbish.
This would probably be the equivalent of a bounce rate for apps.
But, if you create a mobile commerce app that’s user-friendly, and serves their buying needs, then you have a user’s attention.
The app is a portal to your inventory. And instead of going to the web where a user could just move on to the next thing, inside your app there is no next thing.
Of course, they could click out of your app and go to another. But if, say, you sell computer parts, and a user wants to find computer parts, in-app the user doesn’t have a glaring invitation to search for computer parts elsewhere in the form of a “Google navigation bar.”
They will be more likely to search in your app until they find what they’re looking for.
4. Apps Are Purposeful
When you click on an app, you’re looking to do something specific.
If you’re watching a movie and want to find out who that actor is, where do you go?
The IMDB app is right there in your pocket. And you purposefully go to the app to find out information.
We no longer type in imdb.com into our web browsers unless we’re sitting in front of a computer.
5. An App Is A Constant Reminder
If you’re looking for “free” advertising, you have it in the form of a mobile commerce app.
Here’s a quick exercise for you: Open your phone, and look at the first page of apps.
What do you see? Do you see little symbols? Of course, you do. Each of those symbols probably represents some sort of brand. Facebook. Twitter. IMDB. Paypal.
Each time a user glances at their phone, they have to scan over their apps and choose one. Even if that takes a millisecond, they saw all of the apps on their screen.
If your mobile commerce app is useful, they’ll have it on the front or second page of their phone interface. And every time they see it, even if they don’t use it, they’ll see your brand.
A website cannot do this. A website will remain hidden until you access it.
6. You Can Connect Your App To Their Social Media
Your social media account has become your identity thanks to “social login.”
You can now authorize your identity through your Facebook, Twitter, G+, and Yahoo accounts on a plethora of apps.
And it’s no wonder this has taken off as a trend. 86% of users report that they feel bothered by creating new profiles.
And this is great for you as a business. It means that you can gain access to people’s social media information. And they give it to you freely when using social login.
And you can leverage this by sending non-invasive notifications or coupons to them using this information.
7. Apps Have Notifications
You might turn off most of your app notifications. But some people don’t bother.
This is a marketing in-road. Notifications show up over whatever you’re doing on your phone.
If you thought just having your brand be seen every time someone opens their phone was great advertising, try periodic notifications.
Now, these can’t be spammy. They would have to actually offer the user something or they’ll turn you off.
And you would have to experiment with how often you should do this. But it will get the user thinking about your brand.
8. Your Competition Doesn’t Have A Mobile Commerce App
Especially if you’re operating locally. Do you think the mom and pop that’s been operating for 100 years has their own mobile app? Probably not.
You’ll be ahead of the local competition with a mobile commerce app.
9. Loyalty Will Increase
Again, if you give the user something they can use quickly and easily, they’ll come back for more.
Getting your brand mobile through apps will be a major boon for your business.
If you’re curious about getting your business its own app, start your free trial today. We promise you won’t be disappointed.