Doesn’t it feel convenient to click once on your phone and instantly buy a product?
At one point in history, people didn’t think so. They went to brick and mortar stores, preferring to talk to salespeople in person. Now, however, digital sales are growing rapidly, even surpassing retail, brick and mortar sales in 2016.
“Well,” you say, “my business hasn’t needed an app before.” You might be right, but you might also be missing a huge chunk of sales. Research shows that people now spend over five hours per day on their phone, and those numbers could be growing.
These people are potential customers, people who are willing to buy products. Sounds lucrative, right? We know it does.
That’s why we’re going to tell you how you can benefit from using an app as a mobile store.
That might sound complicated, but hold on. Let’s jump into the main reasons why your business should start using a mobile ecommerce app today.
What is a Mobile Ecommerce App?
We’re all familiar with online marketplaces like eBay or Amazon, right? While these are essentially one-stop-shops for everything anyone needs on the Internet, we can’t exactly label these sites as a mobile ecommerce app.
Basically, a mobile ecommerce app is your way of getting into the head of a smartphone user. It’s a place where you can sell your product and your brand. It’s entirely customized to your business.
Unlike lots of mobile apps, there are tons of tools on the Internet to help you figure out how to make an effective app. There’s a lot to think about — design, vocabulary, colors, push notifications. However, you don’t have to do it alone.
Let’s jump in!
1. Make your brand recognizable
People look at their phones a lot. It’s no secret that many people’s entire lives are on their screens. Why should your brand be excluded from that?
See, when your app is on someone’s phone, and they’re spending a lot of time on that phone, they’re constantly seeing your app. If the app is designed well, that means they’re seeing your brand over and over. After enough time, your brand becomes a recognizable image to them. Powerful stuff!
Using a mobile ecommerce app for your business is an easy way to create brand recognition (and loyalty, too).
2. Users want things to be easy
How many times have you refused to buy from a store website with a million frustrating steps?
No user wants to sit on their computer and navigate fifty web pages just to get a shirt sent to their house. We should always be looking to streamline things for users. Trust us, they appreciate it.
That’s where a mobile ecommerce app comes in!
With smartphone apps, you can simplify the entire process of checking out. For example, Amazon’s mobile app allows users to easily buy their entire cart with one click if they’ve entered their information. Making things easier on your customers guarantees they’ll be back time and time again.
3. Customize the products your users see
Now this one’s genius.
With a mobile ecommerce app, you gain the ability to understand and see the trends that your users and customers participate in. Then, you can tailor your business towards those needs.
We see this with Instagram.
Based on who you follow, what you’ve clicked before, and your overall profile, the app offers adds tailored to you as a user. With a mobile ecommerce app, you too can create a personalized experience for your end users that keeps them loyal to your brand.
4. Keep your users informed
Smartphone notifications are amazing.
In this day and age, we never have to be without notifications about the world around us. Whether it’s emergency notifications or a simple blip for a new email, smartphones provide a way for users to stay updated on everything.
That being said, you can use these notifications to grow your business.
By offering push notifications, your business can keep users updated on new products, news about your brand, and anything else you can think of. Now, there’s no reason for the customer to miss a sale or a sweet discount. This is because they have everything they need at their fingertips.
5. Create a two-way communication
Modern businesses are beginning to understand that commerce is no longer just a one-way exchange of “show and tell.” In fact, business is more like a conversation than anything else.
With a mobile ecommerce app, it becomes possible to engage your users in this conversation so that they feel engaged with your brand.
Imagine you just bought a product, but you’re unsatisfied with it. You want a refund, naturally, but you can’t get in touch with the brand. How frustrating that must feel, right?
Using your mobile ecommerce app, you can open lines of communication much more easily than before. This has the benefit not only of keeping your customer engaged, but also making them feel satisfied with your customer service. There’s nothing quite so satisfying as talking to a real human being in customer service.
6. Distinguish your business (and look good doing it)
Right now, most people know about the big apps, but medium and small businesses have yet to grab hold of the ecommerce app trend.
Becoming an early adopter can be really amazing for your business, and if your app is well designed, there’s no reason it won’t be successful. By using an app, you can stand out from your competition and become a household name for your customers.
So let’s say that you’re in. You want a mobile app, and you want it now.
Don’t know where to start?
Talk to Us
We’re a technology company providing a mobile app designing service for your business.
We offer you the ability to easily customize your app, as well as the tools you need to keep up on current trends and buzz across the internet.
Designing a mobile app can be hard, but it doesn’t have to be. Get in touch with us and we can help.