This is a question many organizations do not really know the right answer of. Mobile websites are a good way to reach mobile users, but here is the question: how do you want to approach to your customer?
There are many different aspects of this situation. But today, we would like to create an awareness to “user experience”. Responsive design has been created as the method to be used for growing mobile users. But since the user experience constantly evolves, simply having a responsively designed mobile website is not enough…
Mobile users prefer the experience of a native mobile app. It is important for them to look for what they want on a native, user-friendly app and do whatever they want with easy steps on the app. That is the reason e-commerce websites complement their responsive content with a native app that provides users with the seamless experience, as they expect.
User experience is about building a mobile strategy for companies. A well-designed native mobile app present the whole website, with the same general purpose content and organization you could access from a desktop device. They do more than showing content and functionality, they also present navigation, content and functionality in a way specifically optimized for mobile devices. They are able to engage users with push notifications.
A great mobile user experience is essentially about shortening the distance to the goal.
While mobile websites force users to tap, search, copy, and navigate too many times ,native app keep users focused, allowing them to complete their goal quickly and efficiently.
That is why native mobile apps take the mobile experience to the next level. These mobile-optimized experiences can provide a distinctly more engaging, efficient, and effective user experience than mobile websites. Today, having a mobile app for e-commerce websites are so easy and quick to have with t-appz! You are just one step away from having the best user experience. Our free demo trial is waiting for you!