Push notifications look small on screen but have a huge impact on engaging customers who use your m-commerce app. Once your customers install your store mobile app on their devices, you gain valuable direct access of communication.
You get the chance to upsell, resell, interact and build brand awareness. All the while, you get the extra benefit of skipping a few of the communication steps of the social media hoopla and the email black hole of spam folders and promotional tabs.
You can reach your clients directly, as a 100% of Android users automatically opt-in to receive push notifications when they download any app and 43% of IOs users choose to receive push notifications when they install new apps.
This is your chance to either win your customers or annoy them miserably.
When done right, push notifications present an average reaction rate of 8%. In European countries, the average engagement of users with push notifications is higher, around 10%.
Remember to honor this privileged space your customers grant you when they allow you to send regular notifications. These customers are giving you permission to reach out to them directly, so make sure your messages:
- Do not overwhelm users.
- And bring useful, entertaining information.
Too many notifications, and in the wrong tone, will scare users away. As a recent Localytics survey shows, compared to 2015, users today are willing to receive more push notifications before disabling push.
Still, users accept just 2 to 5 notifications per week before they consider blocking the notifications of an app. 32% of users will consider stop using the app if they receive 6 to 10 push notifications per week.
It’s up to you to set the right tone, topics and flow of messages to engage your brand’s ideal customers. You need to understand your clients and their expectations to create successful push campaigns. When you do, you have the great chance of cultivating healthy, profitable relationships with your customer base.
This is your chance to get personal, to get friendly, and to get customer to act. Enjoy!
GET PERSONAL WITH CUSTOMERS ON YOUR MCOMMERCE APP
1. Use Personalization
Personalization is the future of digital marketing. Specifically on an mcommerce app, personalization is at the core of customers’ expectations.
You can see that addressing users by name should not be a priority in your personalization efforts, as over 58% of users say it makes no difference to receive messages with their names on.
By using first names, you grab customers’ attention, but personalization should go beyond.
You should tailor the experience to the interests of the customer and the way they use the app.
- Give users options of content to receive notifications; according to the survey result above, the majority of users like to state their own preferences to tailor the content of the push messages.
- Segment users according to interests; follow up on users’ search behavior – a case study published by Netmera shows the enormous difference between order rates of a segment who had searched a shoe brand and a segment who hadn’t searched that brand.
- Step it a notch and mention the specific experience of the user; H&M has a great example of personalization on push notifications – the message mentions a specific recent purchase and uses the opportunity to offer new products that this specific customer might want to check.
How to Send Push Notifications On T-appz Platform
1) Use Google Firebase Integration to Send Push Notifications
Google Analytics for Firebase is a free app measurement solution that provides insight on app usage and user engagement. The great news is: T-appz is integrated to Firebase Analytics.
On the Firebase panel, you can easily customize your message; you can select the message you want to deliver, delivery time, target predefined user segments, version and language.
2. Specify Geofences & Target Locations
This is probably the most exciting feature of push notifications. You can set your mcommerce app to send messages to users based on their location. You can interact with users on real time.
As a customer walks by one of your store locations, you can trigger the app to notify the customer about promotions or specific products available.
Your customers can set preferred stores and the app can automatically notify them on the best routes to get there. If your customer routinely visits the store at the same time, the app can detect the pattern and always send notifications at this time.
GET FRIENDLY WITH CUSTOMERS ON YOUR MCOMMERCE APP
3. Be Playful and Keep a Conversational Tone
Being playful captivates customers. If you can consistently send light, warm messages to customers on their phones, they will start to expect the next messages, to check what new conversations you are creating.
You have to be careful, however, to understand the tone and the nature of playful messages your customers expect from your brand. It is easy to miss the mark and annoy users instead of entertain them.
4. Use Timely Messages
Build a relationship with customers by sending messages related to specific times of the day, commenting on the weather at the moment or on recent news and events.
5. Use Emojis
Emojis work on push notifications as a way of establishing a conversational tone, conveying friendly messages and grabbing users’ attention.
Be aware that building an effective communication pattern with your customers should be the focus of your push notification campaigns. As much as users love emojis, they won’t engage in positive ways with a weak overall message.
GET YOUR CUSTOMERS TO ACT ON YOUR MCOMMERCE APP
6. Retrieve Abandoned Carts
You can use push notifications to remind your customers to complete their purchases, highlighting the benefits of completing the purchase at that moment of the day.
7. Ping Users When They Are Inactive
You can bring customers back to using your app.
8. Promote Limited-Time Offer
Your customers will be delighted to enjoy a time-sensitive promotion. Just be careful to send notifications allowing time for users to act on purchasing the products.
9. Add a Call to Action Button
You can add buttons to your notifications, making it easier for users to act on your messages.
To conclude, “Push Notification” feature is one of the most powerful features for your m-commerce app. You can send introductive messages to prospects or personalized messages to your customers such as limited-time offers with a personal code. After you created push notification campaigns for your mobile store, analyze your metrics and measure the effectiveness of the campaigns with Analytics tool on T-appz.
Request your demo app today and find out how you can convert your mobile traffic into mobile commerce sales with T-appz!